Разработка, продажи, внедрение кастомизированных бизнес-процессов для увеличяения продаж и эффективности компаний. Бизнес решения по организации и управлению персоналом. Настройка эфективных процессов для оптимизации бюджетов. Управление ресурсами многофункционального Call Center для развития он-лайн направления деятельности компании.

Categories: TV, Audio, Build-in, Washing Machines, Refrigerators, Vacuum cleaners, Microwave ovens. Organization: 15 direct, 28 indirect, Total organizations 780 persons. Budget operation: 18M Euro Objectives: Profitable sell-out growth via Retail Marketing solutions, Retail Field Force, National Retail Customers sell-out operation. Product assortment evaluation and management. Joint Customer’s Retail Projects. KPI lead. Budget management. Web database and global analytical systems lead. Key Functions: Trade Marketing department strategy, Sell-out Management of Distributors and National Key Accounts. In Store solutions development including design and unique retail projects. Retail sell-out operation via Field Force Organization startups, development efficiency across Russia, Georgia, Armenia and Azerbaijan. Cross teams management, Budget management. Key Nation Retailers Negotiations. Category Management Customer projects. Effective assortment, diversification and Product presentation by Customer, territory, store grade. Analytics, data management, Key Performance Indicators development and operation efficiency, budget management. Achievements: - Samsung TV category #1 in Russia. - Retail Field Force Effectiveness - 18% covered stores generate 69% of sell-out in national Key Accounts. - Average sell-out growth in covered stores: YTD +18% vs 2017 - Premium Market Share growth in top Key Retailers: Audio/Video YTD +11% vs 2016; + 9% vs 2017 - Stock out rate decrease: Audio-Video 15%//Washing Machines 11%// Build-in 9% - Retail Field Force organization ROI: 2016 – 38%//2017 – 75%//2018 – each store has positive ROI - Global Field Force Organization assessment – 98% - Retail solutions efficiency rate – 78% - In store execution rate – 2015 – 67%//2017 – 78%// 2018 - 89% - Product launching: TV – SUHD; QLED; Atmos//Washing machines – Add Wash; QDrive//VC – Power Stick, Robot//Build-in – Chef Collection. Appreciation & Awards: 2014: Best Domestic Appliances Retail Marketing Team: Top three worldwide. 2015: Retail Field Force Web guidelines and KPIs operation: Best Practice for CIS Countries 2016: Mediamarkt Category Management Washing Machines: Global Best Practice. 2016: Russia is Top Three Global Best Trained Field Force Team. Index – 98,7% 2017: Sell-out growth via Web Power SKU Management: Global Golden Retail Marketing initiative award.

Categories – Washing Machines, Refrigerators, Build-in, Vacuum cleaners, Microwave ovens.

Categories - TV/AV/Monitors. Subordinates - 8 direct. Year operation budget 54M USD. Gross sales - 1,3MM USD. Key responsibilities: Marketing strategy and implementation, new product launches, ATL and BTL development and execution, Marketing researches, new Digital communication scheme development, In-store BTL strategy development. Key Achievements - Brand Building/ Market knowledge/ Organization development: • Grew market share - LG #1 in TV category in 2013. +12p. YtY growth. Leadership in Russia first time in Russian history. Purchase Intention index from 47% to 52%. • LG Brand repositioning via Premium Product strategy development. Result - targeted products sales growth: + 27%. Highest growth on Russia CE Market 2013. Grew TOM index from 15% up to 18, 1%. Developed new marketing approach for VVIP channel. • Launched new products – Cinema 3D/Smart TV; Ultra HD TV; OLED TV (super premium segment of TVs). • Developed and implemented new TVC Digital strategy and on-line communication. LG Web site new approach, new way for searching and PR (viral videos, banner campaigns, cross advertising). Grew significantly CTR. • Improved ATL and BTL marketing planning process and reporting system. Implemented “Year Activity Cycle” linked with Sales for each product category. Improved budgeting process execution based on cross-functional database implementation, KPIs re-organization and ROI analyses. • Developed new approach for LG products visualization and presentation quality via opening exclusive LG Shop-in-Shops. 23 stores across Russia. Positive ROI based on co-partnering with customers.

Categories – all LG categories – Home Entertainment, Home appliances, Mobile phones.

Categories – Braun, Duracell, Oral-B. Subordinates – 4 direct (Regional Unit Managers); 65 indirect. Year Sales Operation – 15 M USD. Key responsibilities: Sales and Customer’s Development. Gillette Integration in to P&G structure and system. Team Workload and Development plan management. Distributors and Regional Key Account Management. Key Achievements – Gillette integration in to P&G system/Customer’s new approach: • Integrated successfully Gillette in to P&G without business losses. Responsible for Sell-out share of total Russia: Braun – 65%; Duracell – 73%, Oral-B – 62%. • Developed and sold new combined Trade Terms. Organized new operation system: four non-combined and 11 combined vs 34 initial non-combined customers. • Led year and quarterly strategic negotiations with Distributors and Key Accounts. • Led team successfully. Success adaptation in to P&G system, new KPIs, communication flow, trainings, reporting system in short 93 month) period of time • Created Joint Forecasting System (P&G – Customer) • Executed successfully Shipments and Stock Monitoring System. Aver. Monthly stock was reduced to 35%. • Designed and Implemented Braun Internet WH club. Result – customer’s margin increase. • Designed and led execution of Duracell sub-distributors opening. Opened 23 Sub-distributors in Russia. Result – Distribution have been increased twice within 1 year. • Led specific customized Shopper researches – “Braun purchase decision tree”; “SDA shelf set-up understanding”, “Shopper behavior in Electro Stores_Russia”. • Designed and launched Internet Braun Professional Club – Internet site and Motivational program for Store Assistants. More than 4800 participants in Russia.

Product Category - Braun Key responsibilities: Business Initiative Plan. BTL promotions planning and management. Different trade levels, key customers BTL activities planning. Lead Activity communication flow and reporting. Trade budget planning and management. Forecasting (Monthly revision of the Demand Plan – 14 months Rolling Forecast). Aligned targeting and regional budgets allocation thought Sales Force.

Business Studies, Business Management

полимеры, Автоматизированное производство химических предприятий