I`m creator and co-founder (NOT owner) of Babyville Company which specialises on personalized gifts for kids on the russian market. Babyville is a BLUE OCEAN company on the Russian baby toys market. Babyville is the first Company in Russia that expands the boundaries of an existing toys industry and offers an exciting concept, which enables customers to design and personalize baby toys any way they like. Babyville`s mission is to provide Russian customers with a wide selection of best quality personalized gifts for children of all ages. The company specializes in “one of a kind” personalized gifts not commonly found in large retail stores and dedicated to providing customers with exceptional service and quality. Responsible for the overall business development at Babyville Company - Negotiation with foreign suppliers/Companies (UK, USA, CHINA) - Import of goods between UK, EU, CN and Russian Federation - Trademark registration of Babyville TM - Product Certification of imported goods (EAC) - Distribution of goods throughout of Russia via sales chain (Partnership program) - Website development from “zero level” - Knowledge of the principles of search engine optimization (SEO) and the ability to work with contextual advertising - Internet marketing and web analytics knowledge - Wide outlook in the professional field - Negotiation and contracting with local manufacturers and factories - Product promotion: SMM (Target, Blogging); Al. address; Contextual advertising; Exhibitions and local events https://www.babyville.ru https://www.instagram.com/babyville/

Worked as the Chief Commercial Officer for a leading IT and computer software company based in Kazakhstan. It is the largest supplier of computer equipment, with its own production and established relationships with worldwide suppliers of IT equipment. The core objective of the position is to retain/increase existing business and drive profitable business through successful execution of commercial strategy and business development. JSC “LogyCom” is the successful emitter of the Kazakhstan Stock Exchange KASE, which contributes to more transparency and reliability of the company. The core objective of the position is to retain/increase existing business and drive profitable business through successful execution of commercial strategy and business development for LOGYCOM - Responsible for development and implementation of clearly defined commercial strategy. Analyze market evolution, consumer and customer needs and trends in order to identify and develop a relevant strategy for Retail department of LOGYCOM Company. - I`m accountable for sales, new business development (e-commerce and service), contract negotiations, pricing, marketing and commercial analytics for LOGYCOM (Retail department). - Annual Sales Plans and Execution: Own executive follow-up on the implementation of retail department sales plans with market leadership, including: sales, budget tracking, forecasting, ordering, pricing, distribution milestones, initiative execution. - Lead Managers of Commercial department to exceed P&L and profitability targets - Responsible for marketing initiatives within an organization including advertising and promotions. - Champion sales initiatives together with marketing to maximize sell-in opportunities across market. - Implement and manage marketing budget - Drive successful depletion of slow moving inventory. - Develop and maintain a productive, professional and effective relationship with Vendors Achievements: Defined commercial strategy of Retail department for the period of 2013-2014, I held a significant reorganization of purchasing department. PROFESSIONAL ACCOMPLISHMENTS Managed successful restructuring of Commercial department: created business team unit, category management rules) Oversaw Purchases, Sales, Strategic Planning, Marketing promotions and Expansion. Increased sales by 14% in spite of IT market decrease in 2013 by ~13% Establish and implement departmental policies, goals, objectives, and procedures: Defined the sales cycle, created accurate job descriptions and developed standards for sales staff Developed and successfully implemented SOCIAL PROJECT: “Disposal of Used Batteries” Trained staff members: Time management, Category management, Pricing & Sales techniques Develop and maintain relationships with A & B brands: Significantly improved commercial conditions with vendors (back margin, marketing, coop, reporting). Improved profitability: generated $2 mln.as a back margin within two years. Increased MS in smartphones and tablets up to 7% Increased sales in Smartphones from less than $1 million to $17 million within two years, reached peak MS 5.45% Started sales of new product categories (POS terminal, lightning) that generated >$650K Successfully launched excellent promotion with APPLE products: as a result of campaign our iPhone 5S share achieved 30% of total sales of the product on the market. Played significant role in rebranding/rebuilding of web site www.logycom.kz Reduced time spent on Sales and Stock reporting to vendors from hours to minutes Played key role in developing reporting system to track and monitor stock and sales data based on OLAP: operation reports available to management the following day much easier. Signed contract with one of the largest cellular operating companies in the country: New contract allowed to receive back margin from SIM card sales on a regular basis Directed actions of direct-reporting senior managers – Buyers, Merchandising and SMB Lead team of up to 20 people

Responsible for the overall administration and supervision of Home appliance department within the commercial department at Head Office (sales, market share, product assortment, marketing promotions, special deals, co-marketing) - Planning and executing both short and long term strategies - Managing the different aspects of commercial field of organization (Strategic partnership, Commercial agreements and conditions with vendors, Contracts etc) - Able to manage business successfully with differentiated product portfolio - maintaining relationships with business partners - Lead and manage category managers - Maintain effective communication and relationships with business partners - Monitoring the effectiveness of the sales performance and results through KPI - Coordinating sales and promotional activities (promotional campaigns, instore activities, brand-zones etc) - Identify new market opportunities Achievements: increased market share up to 10 p.p. over the last 9 months (depends on category). Effectively launched new product categories.

- Strategic planning: the development of strategic plans for category; (Vision, Strategy and Implementation Road Map - Manages a portfolio of categories: Planning and selecting a range of products for categories - Supervision and Control of department KPI`s (Turnover, Margin, Bonuses etc) - Leading and managing team to deliver profitable sales in line with existing business goals and objectives. - True understanding of market trends: Monitoring and analysis of Market: trends, brand shares; important segments etc. - Setting budgets for each category within department - Full range of procurement activities with supervision and direction - Develop and drive effective relationships with suppliers: Monitoring vendor performance; reviews contracts for changes; Interviews vendors and evaluates their products; Negotiate prices and the purchase of products; - Perform promo activities: TV campaigns, promo models, in-store visual merchandising - Collaboration with sales team, logistic department, treasury department, accounting department, legal department. Achievements: Increased sales turnover by 60% within 1st year; Developed and implemented merchandising policy for category; New highly-margin categories development (Toys and Books); Sustainable monthly revenue performance; continuous margin growth

- Making sales forecast; placement of orders, organize and update product information; - Knowledge of purchasing practices and procedures. - Understanding of principles of category management - Product matrix definition (able to choose products that are appropriate for specific category) - Interactions with the marketing team in order to develop promotion plans. - Meeting suppliers and negotiating terms of contract, monitoring their progress - Maintaining relationships with existing suppliers and sourcing new suppliers for future products - Attending trade fairs, in Europe and China, to select and assemble a new products (Private label) - Analyze and monitor trends and market conditions, - Fulfillment of Company`s KPI (Margin, Turnover, Stock rotation, Vendors rebates) - Regular competitors analysis: Assortment, prices, promotions, presentation of products, - Close work with merchandising department (brand-zones, merchandising principles) Achievements: Developed and implemented new products on the market (new accessory for vacuum cleaner/Rowenta steam cleaner); Implemented new presentation for vacuum cleaner category in conception of the stores (attractive floor covering); Achieved highest market share in Freezers by GFK >35%; Starting category management in Iron category inside stores with leading vendor;

- Sales analysis, Trends compilation, sales forecasting - Working with GFK/IFR databases - Placing order and checking shipment - Writing reports; Making presentations, - Keeping contract files and using them as reference for the future - Vendors negotiating - Reviewing performance of promo campaigns, - ABC/XYZ analysis - Helping senior retail managers in their routine activities; - Conducted market research - Corresponded with vendors

Work and Travel USA” program 2005 Worked as a waiter in “El Greco Diner, Brooklyn”. Gained transferable skills – flexibility, negotiation skills across a multicultural team, and the ability to work in a new environment with a completely different set of rules.

“Work and Travel USA” program 2004 Worked for Anheuser-Busch, Inc in food service department as a sales-cashier in Amusement park. Gained experience of working in a new environment across international team. International work experience helped me to develop more effective communication skills and self-confidence.

Management, Diploma (Cumulative GPA 4.9 out of 5.0 )

-, Degree (GPA 4.96 out of 5.0)

Eldorado, Certificate

Eldorado, Certificate

Eldorado, Certificate

Eldorado, Certificate

Eldorado, Certificate

Certification authority: Eduson.tv, https://eduson.tv/courses/59, Licence number 59201416268863, General management

Certification authority: Coursera - Online. https://www.coursera.org/course/corpfin, Corporate Finance