Assistance on marketing events

Leicester Castle Business School’s International Business Society main goal is to unite business passionate people regardless of their gender, nationality or university major and provide them with the platform where they can grow personally and professionally through sharing and expressing their opinion, debating and networking. We strongly believe that globalization and multiculturalism is a key to professional success in the 21st century. Being inspired by LCBS’ moto Beyond business as usual we want to translate business and entrepreneurship spirit to everyone who is interested in this topic. International Business Society is your personal guide to business insights. We are confident that the future belongs to young, caring and thinking people for whom our community is meant. We are here to teach and to be taught and by facing and dealing with global challenges to become outstanding leaders of tomorrow.

Finalizing a Global MBA degree, by conducting research for LogisticXL with the aim to develop a Marketing Strategy and Plan for the Logistics Industry in the UK to help the company meet its marketing objectives.

•Articulated company's general strategy including exiting strategy to achieve competitive advantage. •Designed marketing campaigns and company's branding in cooperation with CMO which lead to gaining 7.000 followers on Instagram in less than 6 months. •Oversaw 5 employees to achieve smooths operations. •Performed company presentation and idea pitching during Start-Up accelerator.

•Designed the "Online Cruise" and "Virtual tour" marketing activities in cooperation with the head of Web Communications to advance client experience. •Initiated Influencer marketing with the aim to attract a younger target group. •Ran marketing events related to the Football World Cup in Russia to attract new customers with the use of situational marketing. •Constantly observed the company's press portrait through media scanning to ensure brand image. •Contributed to onboard magazine editing. •Participated in New Year TV commercial creation and filming.

•Executed statistical reports about Airlines' activities to check the possibility for partnership. •Identified the latest trends in aviation marketing to keep marketing activities trendy. •Drew analysis of the domestic and foreign aviation market potential and assessed the current market situation for further strategic expansion and growth planning. •Headed in-depth Chinese marketing channels analysis to support "Welcome Chinese" certification. •Administered comprehensive T2 system efficiency analysis. •Determined the opportunities for Influencer Marketing with the aim of raising interest in Airport products. •Conducted detailed research on the topic: Suitability analysis of Self-Connect system for Pulkovo airport to help the company with further project implementation.

•Executed statistical reports about Airlines' activities to check the possibility for partnership. •Identified the latest trends in aviation marketing to keep marketing activities trendy. •Drew analysis of the domestic and foreign aviation market potential and assessed the current market situation for further strategic expansion and growth planning. •Headed in-depth Chinese marketing channels analysis to support "Welcome Chinese" certification. •Administered comprehensive T2 system efficiency analysis. •Determined the opportunities for Influencer Marketing with the aim of raising interest in Airport products. •Conducted detailed research on the topic: Suitability analysis of Self-Connect system for Pulkovo airport to help the company with further project implementation.

•Executed statistical reports about Airlines' activities to check the possibility for partnership. •Identified the latest trends in aviation marketing to keep marketing activities trendy. •Drew analysis of the domestic and foreign aviation market potential and assessed the current market situation for further strategic expansion and growth planning. •Headed in-depth Chinese marketing channels analysis to support "Welcome Chinese" certification. •Administered comprehensive T2 system efficiency analysis. •Determined the opportunities for Influencer Marketing with the aim of raising interest in Airport products. •Conducted detailed research on the topic: Suitability analysis of Self-Connect system for Pulkovo airport to help the company with further project implementation.

Leicester Castle Business School, Global MBA

Business Administration

Business management