- developing and executing an annual integrated plan comprised of Public Relations, Social Media and Marketing Communications strategies that support the hotel's business objectives - developing and executing hotel's digital strategy to all available digital and electronic platforms with a special focus on hotel's property page on Four Seasons website - creating new local partnerships, media communications, maintaining media relationships, and media visits/interviews - identifying and executing event participation and activations that reach hotel's target audience - playing a key role in reputation management, being a strategic communications advisor to management by keeping track of public attitudes, developing key messages and managing potential issues and organize responses - managing all hotel's Social Media channels, curating and creating relevant and engaging content while increasing total amount of followers and engagement - coordinating Social Media influencers partnership and visits - planning and coordinating successful PR related events: property's and outlet's anniversaries, media trips, special events - planning and coordinating collateral design and production, production and coordination of photo and video shoots - managing PR related reports and presentations - providing a full support to other Departments and sister properties Key achievements: 1. Planned and coordinated 8 group media trips (journalists from Russia, USA, UK, France, Germany, UAE) and over 100 individual media stays increased annual media coverage by 30%. 2. Managed the global corporate website re-design on the property's pages, created and implemented new visual and text content that increased website visits by 5.8%. 3. Implemented a new special offer #MyWeekendToRemember to increase amount of bookings on weekends; with the promotion campaign that included online and offline channels this project resulted in +10% to Revenue (2018 vs 2019). 4. Planned and coordinated outstanding local events: - #LionPalace200 - 200th anniversary of the Lion Palace and 5th anniversary of Four Seasons Hotel Lion Palace St. Petersburg https://www.youtube.com/watch?v=8cbdet8wsbI https://bit.ly/2VPHE7K - a series of public talks "Dialogues in the Lion Palace" with famous Russian actors, singers and artists as speakers https://bit.ly/2VLiVkX - the only fashion show of Ulyana Sergeenko Fashion Brand in Russia in 2018 https://bit.ly/2XV1jFV 5. Revised Social Media strategy, increased the total amount of followers on Instagram and Facebook 200% (2017 vs 2019). https://www.instagram.com/fsstpetersburg 6. Coordinated the planning and production of the hotel's video shoots (including script writing, casting, location management, post production). https://www.youtube.com/watch?v=aH0ios2uMHk https://www.youtube.com/watch?v=Gx39mEYnTJ0 https://www.youtube.com/watch?v=TXs0vaq43vw TRAININGS: Leadership Behavior Fierce Conversations

- developing, implementing, monitoring and evaluating the hotel's communication objectives and strategies, including advertising, public relations and collateral according to the annual Marketing plan - developing and maintaining active contacts with the local and overseas mass media - monitoring all current attitudes and public statements concerning the hotel foreign and local media, preparing monthly press clipping files - ensuring adequate targeted publicity and coverage of the hotel's positioning, promotional programs, corporate image building - assessing advertising needs and opportunities for the hotel - maintaining plan of communications activities, collecting data of competitors activities - monitoring and updating current information on hotel's brand web site - developing and maintaining hotel's accounts on social media, creating content and running paid social campaigns - providing marketing support of all the Food & Beverage activities assessing market standards, trends and competitor activities - supporting Sales team with client events planning and organization, creating and ordering gifts, creating and updating Sales kits - arranging photo and video shootings regarding the hotel needs, establishing and maintaining hotel photographic library Key achievements: 1. Updated current media database and increased amount of contacts by 50%. 2. Increased media coverage 2015 vs. 2016 - by 5%, YTD 2016 vs. YTD 2017 - by 17% and average value 2015 vs. 2016 - by 13%, YTD 2016 vs. YTD 2017 - by 62%. 3. Increased amount of followers (organic data) on Facebook - by 7%, on Instagram - by 10%. Events: December, 2016 arranged successful Client event for 200 guests; general partner - UOMO Collezioni February, 2017 in cooperation with the Cosmopolitan Russia magazine arranged a joint event dedicated to the Fifty Shades Darker movie premier http://qoo.by/2wpc March, 2017 hosted the Forbes Club event with a guest-star speaker Elvira Nabiullina http://qoo.by/2wpi May, 2017 arranged Summer Terrace Opening Party for 230 VIP guests; sponsors - Moet & Chandon, OMEGA, BMW

- responsible for two hotels in Moscow: AZIMUT Moscow Tulskaya Hotel 3*, AZIMUT Moscow Olympic Hotel 4* - planning marketing strategies and activities - preparing annual budgets - Media Planning as per the budget, running various marketing campaigns, sales forecasting and effectiveness analysis - marketing support the hotel's operation processes (designing and printing all of types of materials, f.e. Sales kits, Guest books, outdoor banners etc.) - creating and promoting the hotel's special offers and packages, providing new services, analysis of services range - orginizing successful B2B events for the hotel's partners: business breakfasts, partners parties, presentations - orginizing successful B2C events for the hotel's guests: food markets, Company's Day celebration etc. - running the hotel's page on the official website - running the hotel's pages on social media - developing the Loyalty program, monitoring of guests reviews and establishing guests communications - dealing with printing houses, media and other companies providing advertising services - organizing decoration visual concept for the hotel's areas, including holiday decorations - developing programs and managing the team of trainees Trained in Bases of hospitality service, Management skills. Supported successful join of the new hotel. Key achievements: 1. Raised the hotel rating on TripAdvisor: AZIMUT Moscow Tulskaya Hotel - from 40 to 15 point, AZIMUT Moscow Olympic Hotel - from 24 to 13 point (among 244 hotels in Moscow). 2. Increased the direct bookings on brand web site by 6%. 3. Increased average tables turnover at the AZIMUT Moscow Tulskaya Hotel's restaurant from 35 to 90 guests for business lunch. 4. Implemented 6 new additional services for the hotel guests.

Project work - monitoring Media containts and developing recommendations for improving brands reputation - Social Media Marketing - running the company's official website - ensuring successful participation in events organized by shopping centres - establishment of corporate standards

- planning marketing strategies and activities (preparing annual budgets, Media Planning as per the budget, running various marketing campaigns, sales forecasting and effectiveness analysis) - Social Media Marketing - running the company's official website - developing of advertising products,dealing with printers, creating and ordering souvenirs - documents control - orginizing successful PR events and ensuring participation in Russian dance events - partial staff recruitment - organizating and control of the overall workflow Achievements: - developed a business plan and opened 1 new dance school - orginized 3 dance camps in Spain and Greece for company's clients

- maitaining contacts with company's clients - setting up meetings with new clients - projects coordination - documents control

Faculty of Human Philosophy, Advertising