Launching the Chat Bot Service - SAAS Platform • Customer development \ evaluation • Experimental design, prototyping and hypothesis test • Search the scalable advertising channels • Platform development management Results: • Launch 100 pilot projects (education, HORECA, event management, SMM, lead generation) • 25 paying customer per year

Launch a personal gift service • Product development (MVP, webservice, business model confirmation) • Advertising channels test (digital\offline channels) • Offline distribution test • CIS scale Results: • Break even point is reached in 4 months (online, partnerships distribution) • Working unit-economy in the non-scalable channel

 Conducting a market research campaign across Russia  Developing a marketing strategy (pricing, servicing, distribution, advertising, promotion)  Managing marketing partner’s integration (Sberbank, Visa, Coca-Cola, Volkswagen, Megafon…)  Overall department launch (structure, headcount, goals, requirements)  General responsibility of marketing and sales planning, budgeting, risks and execution  Control of key partners and suppliers selections (web, apps, outlets, service)  Reporting to senior management (local, international), drive GR, reporting and tracking key metrics Results: Increased revenue: • For Sochi 2014 by 60% up to 300 mln$ (new pricing strategy) • For London 2012 - 2,5mln$ (division of sales channels: package sales and direct sales)

Ticket distribution for the Local and international events. Launch of representative office of international e-commerce project in Russia. Ticket distribution for local and international events. The launch of representative office of international e-commerce project in Russia. Jun 2007 – Oct 2010  Adaptation and implementation of a business strategy for Russian market  Marketing (definition of the own market share and competitive advantages, launch of a new business model with new products, establishment of B2B / B2C distribution channels)  Develop promotion \ advertising campaigns (BTL, ATL, PR, SEO, SMM, special events)  Website design, CRM & ERP for the local market  Full responsibility for planning, budgeting, cash flow, staffing and risks reduction  Presentations, key sales, identifying \ signing strategic partners Results: • Created web traffic from the scratch up to 0.5mln per month • Launched e-tickets sales (first time in Russia) • Signed distribution partners (B2B >500 point of sales) • Found franchising partners: SPB, Novgorod, Ufa, Kazan Ukraine • Revenue > 1,5 mln$

Establish of business development strategies for the organization of the Government of Moscow (due diligence, industry analysis, strategic alliances, financial model, road map) .

Product development (design, landing, interfaces, data), testing a pilot version with hotels, confirmation of the business model

Sales increase in the Entertainment center (evening theatre shows, concerts, presentations, corporate events)

Project-management, sales, promotion and production of biggest concerts & events in Moscow (in Kremlin, Luzhniky, Olimpiysky, etc.)

MBA, Strategic Management

English

Producing, Produсer