Responsible for the online & offline marketing & communications campaigns in a b2b start-up software company. Being the 2nd marketing person in the company, I set up KPIs to start measuring the impact and the efficiency of the department in cooperation with the CMO. In addition, I proofread & edited the website, introduced new main menus(tabs) as well as other online features to increase online credibility of the company (added technical blog posts, customer success stories, testimonials, set-up polls about customer satisfaction, created quarter action plan about social media and redesigned the website – (Wordpress & Sitecore). Finally, i was responsible for the global events management that included exhibitions and conferences to user meetings with sponsorship management, event communications, production of all the relevant material and creation of the events communication plans.

Contributed, designed and managed marketing campaigns (b2b) on social media and helped the company increase exports in the EMEA region, mainly UAE, Saudi Arabia, Balkans and Turkey. Duties included the marketing analysis of the aforementioned markets and the preparation of corresponding campaigns targeting specific industry leads. Campaigns were using improvements of existing or the creation of new flyers, PR releases and other UX elements.

Marketing assistant and lead management (b2b). Liaising daily with sales and agents in order to extract information and use it to measure marketing KPIs in use (conversion rate, lead response times). Moreover, I was responsible for communications, updating social media, coordinating multiplatform marketing campaigns as well as editing/updating the corporate website (Sitecore & Drupal). Finally, I was responsible for marketing and HR events including employee days, volunteering events, clients meet-ups, stakeholders meeting, end of financial year celebrations and more

Business school, Marketing

Department of business studies, HR development

Social sciences, Sociology