Managing a key business unit in CIS Publishing (first and third-party publishing) for both planning and execution of major marketing campaigns for Wargaming products on CIS as a Head of Marketing (20+ ppl): - Managing and supervision of Marketing Communications, SMM, PR and BD departments - Departments budgeting and PnL control and supervision - Strategic marketing and business models development and follow-up for current and upcoming titles (incl. 3 party publishing) both desktop and mobile - Leading all digital and ATL channels development and marketing research incl. analytics - Supervision of planning and execution of online/offline marketing campaigns - Coordination of in-house and external production/localisation, development and business units - Driving research and analytics for better ROI/ROMI delivery for media (Influencers modelling, TV econometrics, split-tests etc.) Key achievements: - Reorganised department structure to work successfully both on current and new games on PC/console/mobile, achieved highest scores (and growing) via internal service quality surveys - Current products (pc, console and mobile) 100%+ fit their revenue and audience plan - Business Development unit scores 120% non-game revenue - Developed and executed core marketing strategy, media tactics (UA/performance, Media, SMM/content) and tracking framework for Caliber, launch on CIS (open-beta release) scores 200%+ MAU plan strongly exceeding expectations - Provided support for Pagan Online launch (EMEA + US), with usage of not only classic UA instruments, but also region-dependent ones e.g. influencers and partnerships with steam-key stores - Full-cycle Third Party Publishing initiative execution (delivering Steel Division 2 to Wargaming own store with integrated own services of billing, support, multiplayer, login servers etc., more games to be added further) including search, pitching and negotiations with third-party studios and publishers across the globe

Managing a key business unit in CIS Publishing (first and third-party publishing) for both planning and execution of major marketing campaigns for Wargaming products on CIS as a head of Marketing Communications department (5ppl): - Leading all digital and ATL channels development and marketing research - Planning and execution of online/offline campaigns for World of Tanks (incl. 1.0 launch, all key product beats), World of Warplanes, Total War: Arena, Caliber and various cross-title, PR and event activities (e.g. WG Fest, Tanksman Day 2018 (200 000k ppl. officially onsite, ±10% of the entire country population, +100% growth YOY)) - Strategic media and marketing planning for current and upcoming titles - Maintaining sales funnel at all levels for any marketing initiative to be converted into a successful sale process - Coordination of in-house and external production/localization, development and business units (working closely with product groups) - Budgeting and PnL control and supervision - Driving research and analytics for better ROI/ROMI delivery for media (Influencers modelling, TV econometrics, split-tests etc.) - Supervision and successful implementation of the very modern activities like influencers management (bloggers, streamers, celebrities), cross-channel marketing, special projects (e.g. Yandex Navigator) e.t.c. - Working with both digital and media agencies and direct contractors - Driving and developing creative assets for all media and offline activities Revenue for main products seriously exceeded plan numbers YoY. Entire department was rebuilt and aimed at working as a 360 degrees marketing/media service for products achieving highest possible internal performance scores.

Managing current and promising digital and ATL channel activities and outcome within sales-oriented business process: - Leading all digital and ATL channels development - Maintaining sales funnel at all levels for any marketing initiative to be converted into a successful sale process - Successful implementation of the very modern activities like Social Selling, cross-channel marketing, MGM programmes, SMM, RTB e.t.c. - Working with both digital and media agencies and direct contractors - Coordination of in-house production, development and business units - Creation and supervision of marketing strategy both image and performance focused

- Strong expertise in any digital instruments and techniques - Managing agency's digital and planning/client service departments interaction - Project management in the field of pitches and current proposals and campaigns - Responsibility for development and implementation of any digital instruments and techniques within current planning process - Presentations and communication with key agency's accounts according digital and multi-media campaigns

Responsible for: - Fully handling a number of accounts within any possible marketing and media tasks - Managing a media group - Providing presentations and day-to-day communication with client-side including top management - Making and defending media strategies and proposals for current clients and new business - TV, OOH, Print, Radio and Digital (including social media) planning and campaign supervising - Various strategic marketing activities done for clients including ROI optimizations, BA and sales forecasting, BTL and PR supplementation Agency's billings more than doubled since I've started to work here (primarily supporting new business with strong strategic and tactical planning). No losses were indicated even during the crisis period, when the whole industry suffered from economical issues. Managed a media group which fully handled a client with $30+ mln. budget successfully combining client-service with non-stop new business activity. Not a single account had been lost by the group during past 3 years. Main clients: ORIMI Trade (Greenfield, Jardin, Tess, e t.c. - with non-stop growth in both sales and BA, BL, BC), Honda (successfull launches of the new Crosstour, CR-V MMC and Civic 4D/5D with constantly exceeding sales plans), Rautakesko (we've helped K-Rauta to enter Moscow), PUPA Milano, Afimall City, BINBANK, imhonet.ru.

Various strategic, tactical planning activities and client services for Euroset, Heinz, Arla Foods, Metro Group, Mary Kay, Vestel, Pioneer, Clarins, Russian Standard Bank etc. Fully handled mediaplanning and buying of Euroset's digital.

Managed various research, media planning and accounting activities for current and potential clients.

Business and marketing analitics

World Economy, World advertising market as one of the key components of world economy

Optical Engineering