Business coach, Consultant, Retail Expert. More than 20 years of practical experience in retail. Author of a number of articles on building business processes and HR management in retail. Internships in the UK, France, Latvia, Finland and Japan. 9 years in consulting business - more than 400 seminars, trainings, consultations and master-classes conducted. Around 2,500 trainees across Russia, Ukraine and Kazakhstan. Trainer and expert: PROFashion British Higher School of Design Russian School of Management National Research University HIGHER SCHOOL OF ECONOMICS SRC Business School Fashion Factory School

Management of flagship store; Development of 9 stores of chain in Russia and Ukraine: sales and product trainings, increasing of high level of service; Analyze and promotion of main KPI's; Merchandise management: visual marketing, preparation for buying sessions; Introduction of system of optimization business-procedures; 80% work time in trading area within personnel and customers.

• Coaching and consulting for Owners, Managers and Sales staff in Retail Business • Prepares new trainings by conducting orientation to sales process • Improves training effectiveness by developing new approaches and techniques; making support readily available; integrating support with routine job functions

• the head of Men’s Fashion division of Department Store – clothes, underwear, shoes and accessories. More than 50 brands, including Boss, Lagerfeld, Versace, Galliano, Pal Zileri, CK, Sand, Tommy Hilfiger, Gant and others. • recruiting and training staff team( 3 department managers, 1 sales group assistant, 1 fashion consultant, 4 tailors, 3 instructors, 60 sales assistant) • preparing for opening of store • performance perfect level of customer service • analysis of sales and conditions of a stock in the store • making orders with buyers co-operation • drawing up of reports on sales • monitoring of competitors • performance high level of visual merchandising • non-material motivation of staff to goal achievement • improvement of commercial indicators • personal participation in service of customers • flagship store in Russia, Men’s Fashion -2 700 sq.m. • average purchase 84 Euro (1st in Department store)

• recruiting and training staff team( 2 supervisors, 5 cashiers, 4 sales assistant) • preparing for opening of store, the coordination, the documentation • interfaces with official supervisory bodies • analysis of sales and conditions of a stock in the store • drawing up of reports on sales and market analysis • performance high level of visual merchandising • make individual sales plans and motivation for staff • collecting customer database • improvement of commercial indicators • personal participation in service of customers • the biggest flagship store in Russia at the opening moment (250 sq.m) • the best convertion rate in Russia(12%), UPT 1.8, average purchase 142 Euro

• organizes and support of work of a retail chain in the Saint-Petersburg • organizes and controls activities of chain staff • interaction with the companies partners • interfaces with official supervisory bodies • analysis of sales and conditions of a stock in the stores • drawing up of reports on sales and situations in region • development of range of the stores in the Saint-Petersburg • search of new lodgments for opening shops • development of the advertising companies • controls of trading activity of the dealers-firms • selection and certification of employees • manages staff of 21 including 5 Store Administrators and 16 Cashiers • carried out research of “Mystery shopper”

• organizes and controls activities of department staff • supervises handling of customer requests • controls keeping of certificate and discount card database • provides information support for the clients • conducts transactions with wholesale clients (cash and non-cash payments) • monitors advertising and promotion campaigns • interfaces with official supervisory bodies • fills employee time-sheets • prepares regular reports • manages staff of 14 including 2 Receptionists and 4 Database Entry Specialists

* collecting customer database • improvement of commercial indicators • personal participation in service of customers

Department of Applied Mechanics and Automation, Engineering

Stockmann, Riess, Oodji

Sportmaster, Levi's

Mc'Donalds, Lenta

Merpassa