Concord Group is a leading Russian MICE company specialising in major b2b events worldwide. Over 1000 projects in 60+ countries since its founding in 1992. As a deputy director I have a number of divisions to manage: - Key Clients. This includes managing projects for Key Clients and leading a group of 15 people. - Communications. Includes company's external and internal communications. - Partnerships for major B2B-events with top-tier official of state and private companies. - Business development. Existing and potential Clients relationship management. Bidding for new projects (tenders and auctions, 44-FZ). Main activities under my supervision and production over the past years: - Moscow at EXPO2015 in Milan and EXPO2017 in Astana; - Russian Export Center pavilions (over 20 co-exhibitors and over 250 sq.m in each pavilion) at BIG5 Dubai 2017 and 2019, Gulfood Manufacturing Dubai 2018 and 2019, Middle East Energy 2019 and 2020; - UAE Pavillion (>900 sq. m) at Moscow Global Forum "City for Education-2019" - Presentation of Russian bid for World Skills 2019 in Sao Paulo in 2015 with top Russian officials; - Russian regions zone build-up and Business program of UNWTO (World Tourism Organization) General Assembly meeting in Saint Petersburg, 2019; - Saint Petersburg stands at the leading travel shows in 2016-2020 (Germany, Spain, Argentina, Singapore, Brazil, China, Russia); - Moscow education system stands at BETT London 2018, 2019 and 2020 (voted for Best interactive stand of the show); - Launch support for Moscow Innovation Cluster in 2019.

Management of a start-up street food project - business processes setup, brand development, locations and events search.

As deputy director I managed all the internal and external communications of the publishing house. I also managed Clients relations and new business in the company, explored potential for new fields and markets mostly focusing on CIS countries and digital.

As a Marketing Leader I managed a number of activities in affluent segment aimed at share growth in terms of number of premium cards, transactions and volumes in Russia. Core project - MasterCard loyalty program. Transition of MasterCard IZBRANNOE (discounts and privileges for premium cardholders) into a new global experience-focused MasterCard Priceless Cities program: - initial planning and adaptation of global concept to local market needs - planning and implementation of 360-degrees communication campaign with ATL, BTL, digital and social channels used - activation of owned and earned media - project status presentation to headquarters and international team - day-to-day communication with Priceless Cities team based in the UK and the US - internal sales to convince all the engaged groups - external sales to banks and retail partners to gain their support of the program - partners management - selection, negotiations, contracting, assets creation and activation - day-to-day and strategic management of a total of four marketing agencies - promotion campaigns - customer marketing (bank-specific campaigns with Sberbank, Alfabank, Raiffeisenbank, UniCredit, Rosbank, etc.) and merchant marketing campaigns (Bolshoi theatre, Pushkinskiy Museum, Garage Center for contemporary culture, Planetarium, re:store, etc.) - activation of sponsorship opportunities both on national and customer/merchant level - Budgeting processes: planning, execution and follow up

• Development and implementation of internal and external communications strategy; • Working with main foreign advertisers; • Developing new business; • Bidding and implementation of State contracts; • Organization of Russian Business Travel and MICE Awards: - Concept and strategy of the event - Planning and all event preparation processes - Full implementation and management – venue, sponsors, equipment, ceremony, etc.

As Head of PR my responsibilities include defining company's internal and external communication strategy. This includes setting up corporate visual identity (website, hand-out materials, business cards, etc.), organizing events, defining and implementing company's marketing strategy, managing internal communication with employees to increase their motivation and awareness of corporate culture (together with Head of HR), communicating with media to achieve positive coverage of company's activities country-wide. Report directly to senior VP.

• Creation and implementation of b2b-communication strategy in CIS; • Raising brand awareness; • Production of presentation materials adapted to the local market; • Road-shows in major Russian cities, Kiev and Minsk; • Presentations for major corporate clients and leading tour operators; • Organizing participation of the company and representatives from headquarters in leading travel exhibitions – MITT and Leisure/Otdykh.

Part time. Company specializes in Business Travel and Events. I was involved in: • Preparation of events abroad: - Russian delegation visits and participation in trade fairs and exhibitions in the UK, France, Italy, Spain, Germany, Syria, UAE, Hong Kong, China, Malaysia, India; - organising the Russia national exposition as a partner-country at the International trade fair "Hannover-2005" in Germany. • Assistance for groups during their visit to different events in foreign countries; • Making reports after the events.

Part-time. As an SBM I was involved in: • Raising brand awareness and loyalty in one of the target groups - students; • Working with sampling team, providing information and reports on the coming events; • Organizing events – Dorm Day, sampling before and after classes/exams; • Conducting marketing research of the student target group; • Reporting to Marketing director.

Sociology, PhD

Sociology, Specialist

MasterCard, Card payments

Exact Business training, Project Management